Elaborating on the Little Caesars brand refresh, I created a series of proportions and guidelines for all future illustrations of our beloved Little Caesars character.
Our franchisee network often uses window graphics to advertise their location. This is also a great way to capture the fun and whimsical side of our brand while focusing on its core messages.
At Little Caesars I have continued to learn and acquire new skills. One of the skills I’ve developed is animation and motion graphics. Exploring different text animators, expressions, and even 3D techniques to make our still photography come to life!
As a native Detroiter, I’ve grown up loving American Muscle Cars. Needless to say, I was floored when tasked with creating our very own Little Caesars livery.
Our new brand encourages the use of more unique Little Caesar illustrations to support advertising campaigns as well as add personal flavor to individual franchise requests.