Amazon Product Pages
Consistency leads to trust. I created a design system that we could apply to all Cooper Tire product lines. We got extra mileage out of our on-vehicle photography and consumers experienced a predictable storefront that resulted in shoppers spending more time on our product pages.
Amazon A+ Content
Tire buying can be intimidating and sometimes leave consumers scratching their heads. I created a visual guide by illustrating the technology packed into each Cooper Tire product. As a result, Cooper Tire saw a dramatic rise in volume of sales and increased storefront rank on Amazon.
I created a new category for Cooper Tires Instagram Story Highlights to drive creative efficiencies and leverage existing lifestyle photography. I also illustrated our tread flats. Wallpapers became a great way to say thank you to our consumers, while boosting positive sentiment & brand awareness.
I led the implementation of a new creative automation tool at Cooper Tire. I am always trying to learning new tools and techniques in the quest for working smarter. Using Celtra, I have been able to prepare over 100 display variants for distribution in Campaign 360 per quarter.
As I created the Cooper Tire tread flat artwork library, I also turned the flats into vector brushes. The above art is displayed in the marketing department’s Royal Oak office. Fun fact: This office is responsible for launching the Discoverer Rugged Trek and Snow Claw tires seen above.