2023 Corvette Z06 Invitational

February 2

Project Gemini
The rocket ship above is a piece of art I recreated for the Z06 Invitational. It is based off the Project Gemini Icon that is placed throughout the Corvette Z06 (54 locations in total). The rocket is exclusive to the Corvette Z06 because it represents the development of Project Gemini, the LT6 engine. I developed a usage guide for the the rocket icon describing where it can be used on its own or to replace an interior “i” within a headline.

This is the Real American Supercar
This year is about celebrating and connecting with your brand-new Corvette Z06. Every part of your Corvette is uniquely crafted and tuned to your tastes with an unmatched flat-plane V8. Today, we invite owners to feel the power of appreciation by offering 500,000 Rewards points ($5,000) after 6 thrill-filled months of ownership.

Dealer Support
Display our offer in the dealer and service areas promoting My Chevrolet Rewards and the Z06 Invitational. This will inspire existing and future Corvette owners to experience the power of appreciation through unprecedented rewards.

Man holding giveaway poster for Z06 Invitational

Time for a Victory Lap
Limited Edition posters signed by the designers and builders of the Corvette Z06. We wanted to make 8,600 copies to celebrate the redline of the new flat-plane V8. The poster would be displayed in dealer show rooms and would be given to each owner.

Ready, Set, Redeem
The above emails welcome, congratulate, as well as include owners that may have missed signing up for the program after taking delivery of their real American supercar.

Z06 Invitational Email Touch Points
Email communication tiles that are inserted into monthly communications with owners. These email tiles did a lot of heavy lifting from tracking member progress with a special “Lap Counter”, sharing thoughtful content about their Z06, and tips on how to get the most out of their 500,000 bonus points.

Cooper Tires Cover Image Matt Bisset Website

Cooper Tires

February 2

Cooper Tires Amazon Product PagesAmazon Product Pages
Consistency leads to trust. I created a design system that we could apply to all Cooper Tire product lines. We got extra mileage out of our on-vehicle photography and consumers experienced a predictable storefront that resulted in shoppers spending more time on our product pages.

 

Amazon A+ Content
Tire buying can be intimidating and sometimes leave consumers scratching their heads. I created a visual guide by illustrating the technology packed into each Cooper Tire product. As a result, Cooper Tire saw a dramatic rise in volume of sales and increased storefront rank on Amazon.

 

 

Cooper Tire Instagram WallpapersIntroducing Wallpapers
I created a new category for Cooper Tires Instagram Story Highlights to drive creative efficiencies and leverage existing lifestyle photography. I also illustrated our tread flats. Wallpapers became a great way to say thank you to our consumers, while boosting positive sentiment & brand awareness.

 

 

Cooper Tires Display AdsDisplay Ads
I led the implementation of a new creative automation tool at Cooper Tire. I am always trying to learning new tools and techniques in the quest for working smarter. Using Celtra, I have been able to prepare over 100 display variants for distribution in Campaign 360 per quarter.

 

Cooper Tire Tread ArtTread Art
As I created the Cooper Tire tread flat artwork library, I also turned the flats into vector brushes. The above art is displayed in the marketing department’s Royal Oak office. Fun fact: This office is responsible for launching the Discoverer Rugged Trek and Snow Claw tires seen above.

Little Caesars

January 1

Vitruvian Caesar
Character Development
Elaborating on the Little Caesars brand refresh, I created a series of proportions and guidelines for all future illustrations of our beloved Little Caesars character.



Motion Graphics
Always a student; one of the skills I’ve honed at Little Caesars is animation and motion graphics. By using what’s available and a little ingenuity I’ve explored text animators, after effects expressions, and 3D techniques to make product photography come to life!
stuffed-crazy-bread-campaignCampaign Print and P.O.P.
Being resourceful and seeing the fun in our food helped me create the lead concept for Stuffed Crazy Bread. Above you will see how we stretched our cheeeesy smile over print and point of purchase materials.
Little Caesars Performance BannersProgrammatic Display Banners
Fun fact: aside from my duties as a graphic designer, I also participate in qualitative taste tests at Little Caesars. I created a display ad campaign for our franchisees to share quality messages.
LC-Cheese-Window
Window Graphics
Our franchisee network often uses window graphics to advertise their location and conceal back of house. This is also a great way to capture the fun and whimsical side of Little Caesars while focusing on its core messages.
New Little Caesars Trailer Livery
LC-Panel-Van
LC-Camaro
Vehicle Wraps
As a native Detroiter, I’ve grown up loving American Muscle Cars. I was floored when tasked with creating our very own Little Caesars livery.