Cooper Tires Cover Image Matt Bisset Website

Cooper Tires

Cooper Tires Amazon Product PagesAmazon Product Pages
Consistency leads to trust. I created a design system that we could apply to all Cooper Tire product lines. We got extra mileage out of our on-vehicle photography and consumers experienced a predictable storefront that resulted in shoppers spending more time on our product pages.

 

Amazon A+ Content
Tire buying can be intimidating and sometimes leave consumers scratching their heads. I created a visual guide by illustrating the technology packed into each Cooper Tire product. As a result, Cooper Tire saw a dramatic rise in volume of sales and increased storefront rank on Amazon.

 

 

Cooper Tire Instagram WallpapersIntroducing Wallpapers
I created a new category for Cooper Tires Instagram Story Highlights to drive creative efficiencies and leverage existing lifestyle photography. I also illustrated our tread flats. Wallpapers became a great way to say thank you to our consumers, while boosting positive sentiment & brand awareness.

 

 

Cooper Tires Display AdsDisplay Ads
I led the implementation of a new creative automation tool at Cooper Tire. I am always trying to learning new tools and techniques in the quest for working smarter. Using Celtra, I have been able to prepare over 100 display variants for distribution in Campaign 360 per quarter.

 

Cooper Tire Tread ArtTread Art
As I created the Cooper Tire tread flat artwork library, I also turned the flats into vector brushes. The above art is displayed in the marketing department’s Royal Oak office. Fun fact: This office is responsible for launching the Discoverer Rugged Trek and Snow Claw tires seen above.

Little Caesars

Vitruvian Caesar
Character Development
Elaborating on the Little Caesars brand refresh, I created a series of proportions and guidelines for all future illustrations of our beloved Little Caesars character.



Motion Graphics
Always a student; one of the skills I’ve honed at Little Caesars is animation and motion graphics. By using what’s available and a little ingenuity I’ve explored text animators, after effects expressions, and 3D techniques to make product photography come to life!
stuffed-crazy-bread-campaignCampaign Print and P.O.P.
Being resourceful and seeing the fun in our food helped me create the lead concept for Stuffed Crazy Bread. Above you will see how we stretched our cheeeesy smile over print and point of purchase materials.
Little Caesars Performance BannersProgrammatic Display Banners
Fun fact: aside from my duties as a graphic designer, I also participate in qualitative taste tests at Little Caesars. I created a display ad campaign for our franchisees to share quality messages.
LC-Cheese-Window
Window Graphics
Our franchisee network often uses window graphics to advertise their location and conceal back of house. This is also a great way to capture the fun and whimsical side of Little Caesars while focusing on its core messages.
New Little Caesars Trailer Livery
LC-Panel-Van
LC-Camaro
Vehicle Wraps
As a native Detroiter, I’ve grown up loving American Muscle Cars. I was floored when tasked with creating our very own Little Caesars livery.