Design | Matt Bisset dot-Com

Cooper Tires

February 2

Amazon Product Pages
Consistency leads to trust. I created a design system that we could apply to all Cooper Tire product lines. We got extra mileage out of our on-vehicle photography and consumers experienced a predictable storefront that resulted in shoppers spending more time on our product pages.

Amazon A+ Content
Tire buying can be intimidating and sometimes leave consumers scratching their heads. I created a visual guide by illustrating the technology packed into each Cooper Tire product. As a result, Cooper Tire saw a dramatic rise in volume of sales and increased storefront rank on Amazon.

Introducing Wallpapers
I created a new category for Cooper Tires Instagram Story Highlights to drive creative efficiencies and leverage existing lifestyle photography. I also illustrated our tread flats. Wallpapers became a great way to say thank you to our consumers, while boosting positive sentiment & brand awareness.

Display Ads
I led the implementation of a new creative automation tool at Cooper Tire. I am always trying to learning new tools and techniques in the quest for working smarter. Using Celtra, I have been able to prepare over 100 display variants for distribution in Campaign 360 per quarter.

Tread Art
As I created the Cooper Tire tread flat artwork library, I also turned the flats into vector brushes. The above art is displayed in the marketing department’s Royal Oak office. Fun fact: This office is responsible for launching the Discoverer Rugged Trek and Snow Claw tires seen above.

Little Caesars

January 1

Character Development
Elaborating on the Little Caesars brand refresh, I created a series of proportions and guidelines for all future illustrations of our beloved Little Caesars character.

Motion Graphics
Always a student; one of the skills I’ve honed at Little Caesars is animation and motion graphics. By using what’s available and a little ingenuity I’ve explored text animators, after effects expressions, and 3D techniques to make product photography come to life!
Campaign Print and P.O.P.
Being resourceful and seeing the fun in our food helped me create the lead concept for Stuffed Crazy Bread. Above you will see how we stretched our cheeeesy smile over print and point of purchase materials.
Programmatic Display Banners
Fun fact: aside from my duties as a graphic designer, I also participate in qualitative taste tests at Little Caesars. I created a display ad campaign for our franchisees to share quality messages.

Window Graphics
Our franchisee network often uses window graphics to advertise their location and conceal back of house. This is also a great way to capture the fun and whimsical side of Little Caesars while focusing on its core messages.

Vehicle Wraps
As a native Detroiter, I’ve grown up loving American Muscle Cars. I was floored when tasked with creating our very own Little Caesars livery.

The Straits Garage

January 1

CMS Design
The overall design of the site is set to capture the shop’s emotion and vision as the new riverfront repair shop that has an old school Detroit feel. Listening closely to user feedback, I worked carefully to ensure ease of navigation on all devices.

Zoup!

January 1

Recipe Cards
I worked closely with the Operations Department at Zoup! to create recipe cards that would make Zoup!’s signature salads and sandwiches easier to make and more memorable. These cards are also customer facing so it was imperative to stay on brand and create an aesthetically pleasing tool.

Franchisee Store Ads
While keeping momentum on larger projects, I also assisted the Marketing Team with creating various store ads and promotions for local publications.

Franchisee Vehicle Wraps
For many businesses it is proven that vehicle wraps are a great way to create local awareness. I was excited for the challenge of designing a vehicle wrap with the goal of capturing the customer’s attention and quickly communicating who and what is being advertised.

Franchisee Email Campaign
Utilizing Zoup!’s email client, I designed and coded this email template for future use within the Marketing Department. The campaign’s goal is to build relationships with franchisees by acknowledging and praising their hard work.

SterileLabs.com

May 5

Branding
Introducing SterileLabs.com, the eCommerce solution to provide growing medical practices with quality sterilizing equipment. Our goal was to create a clean and modern aesthetic.

eCommerce Solution
SterileLabs.com was on an aggressive launch schedule so I utilized the BigCommerce CMS Platform to create a user friendly and easily manageable eCommerce store.

Product Photography
I photographed product prototypes for pre-order specials.

FYI Rx

March 3

Introduction from FYI Rx on Vimeo

Brand Visibility
I worked alongside a group of very talented individuals to create this introductory video for FYI Rx. The video’s purpose is to explain the how, why, and where FYI Rx came from, and why it’s important to the future of the medical industry.

Boomer’s Bike Shop

March 3

Boomer’s Bike Shop
My buddy Matt picked up a Harley from Boomers’ Bike Shop and while we were saddling-up, we got to talking about their ad in the Horse Backstreet Choppers Magazine. Boomer wanted something new, something fresh. Oh, and they love vans.