Amazon Product Pages
Consistency leads to trust. I created a design system that we could apply to all Cooper Tire product lines. We got extra mileage out of our on-vehicle photography and consumers experienced a predictable storefront that resulted in shoppers spending more time on our product pages.
Amazon A+ Content
Tire buying can be intimidating and sometimes leave consumers scratching their heads. I created a visual guide by illustrating the technology packed into each Cooper Tire product. As a result, Cooper Tire saw a dramatic rise in volume of sales and increased storefront rank on Amazon.
I created a new category for Cooper Tires Instagram Story Highlights to drive creative efficiencies and leverage existing lifestyle photography. I also illustrated our tread flats. Wallpapers became a great way to say thank you to our consumers, while boosting positive sentiment & brand awareness.
I led the implementation of a new creative automation tool at Cooper Tire. I am always trying to learning new tools and techniques in the quest for working smarter. Using Celtra, I have been able to prepare over 100 display variants for distribution in Campaign 360 per quarter.
As I created the Cooper Tire tread flat artwork library, I also turned the flats into vector brushes. The above art is displayed in the marketing department’s Royal Oak office. Fun fact: This office is responsible for launching the Discoverer Rugged Trek and Snow Claw tires seen above.
The overall design of the site is set to capture the shop’s emotion and vision as the new riverfront repair shop that has an old school Detroit feel. Listening closely to user feedback, I worked carefully to ensure ease of navigation on all devices.
I worked closely with the Operations Department at Zoup! to create recipe cards that would make Zoup!’s signature salads and sandwiches easier to make and more memorable. These cards are also customer facing so it was imperative to stay on brand and create an aesthetically pleasing tool.
Franchisee Store Ads
While keeping momentum on larger projects, I also assisted the Marketing Team with creating various store ads and promotions for local publications.
Franchisee Vehicle Wraps
For many businesses it is proven that vehicle wraps are a great way to create local awareness. I was excited for the challenge of designing a vehicle wrap with the goal of capturing the customer’s attention and quickly communicating who and what is being advertised.
Franchisee Email Campaign
Utilizing Zoup!’s email client, I designed and coded this email template for future use within the Marketing Department. The campaign’s goal is to build relationships with franchisees by acknowledging and praising their hard work.
Introducing SterileLabs.com, the eCommerce solution to provide growing medical practices with quality sterilizing equipment. Our goal was to create a clean and modern aesthetic.
SterileLabs.com was on an aggressive launch schedule so I utilized the BigCommerce CMS Platform to create a user friendly and easily manageable eCommerce store.
I photographed product prototypes for pre-order specials.
The client’s vision was to create a brand that instilled confidence and heritage while paying homage to its roots with one of the largest insurance underwriters in the world.
Working along side one of the top insurance agents in alternative and holistic medicine practices, I developed and maintained a website that exhibited the brand’s stoic but modern design aesthetic.
I also developed interactive insurance forms to generate leads for the company. These forms can be filled out and submitted without even thinking about a printer.
I was granted creative freedom to generate the individual insurance product brands and personality, the client wanted to stand-out against the typical dry insurance collateral.