Cooper Tires Cover Image Matt Bisset Website

Cooper Tires

Cooper Tires Amazon Product PagesAmazon Product Pages
Consistency leads to trust. I created a design system that we could apply to all Cooper Tire product lines. We got extra mileage out of our on-vehicle photography and consumers experienced a predictable storefront that resulted in shoppers spending more time on our product pages.

 

Amazon A+ Content
Tire buying can be intimidating and sometimes leave consumers scratching their heads. I created a visual guide by illustrating the technology packed into each Cooper Tire product. As a result, Cooper Tire saw a dramatic rise in volume of sales and increased storefront rank on Amazon.

 

 

Cooper Tire Instagram WallpapersIntroducing Wallpapers
I created a new category for Cooper Tires Instagram Story Highlights to drive creative efficiencies and leverage existing lifestyle photography. I also illustrated our tread flats. Wallpapers became a great way to say thank you to our consumers, while boosting positive sentiment & brand awareness.

 

 

Cooper Tires Display AdsDisplay Ads
I led the implementation of a new creative automation tool at Cooper Tire. I am always trying to learning new tools and techniques in the quest for working smarter. Using Celtra, I have been able to prepare over 100 display variants for distribution in Campaign 360 per quarter.

 

Cooper Tire Tread ArtTread Art
As I created the Cooper Tire tread flat artwork library, I also turned the flats into vector brushes. The above art is displayed in the marketing department’s Royal Oak office. Fun fact: This office is responsible for launching the Discoverer Rugged Trek and Snow Claw tires seen above.

SterileLabs.com

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Branding
Introducing SterileLabs.com, the eCommerce solution to provide growing medical practices with quality sterilizing equipment. Our goal was to create a clean and modern aesthetic.

 

 

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eCommerce Solution
SterileLabs.com was on an aggressive launch schedule so I utilized the BigCommerce CMS Platform to create a user friendly and easily manageable eCommerce store.

 

 

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Product Photography
I photographed product prototypes for pre-order specials.

WMPG Insurance

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Branding
The client’s vision was to create a brand that instilled confidence and heritage while paying homage to its roots with one of the largest insurance underwriters in the world.

 

 

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CMS Design
Working along side one of the top insurance agents in alternative and holistic medicine practices, I developed and maintained a website that exhibited the brand’s stoic but modern design aesthetic.

 

 

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Interactive Media
I also developed interactive insurance forms to generate leads for the company. These forms can be filled out and submitted without even thinking about a printer.
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Collateral Material
I was granted creative freedom to generate the individual insurance product brands and personality, the client wanted to stand-out against the typical dry insurance collateral.